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Analysis on the development prospect of China's outdoor products industry

Outdoor equipment refers to some equipment that needs to be equipped when participating in various adventure tourism and outdoor activities. These equipment include: tents, backpacks, sleeping bags, dampproof mat, or nail, seat belt cushion, mountaineering, rock, rising, falling, size chains, rope, ice axe, rock hammer, crampons, poles, helmet, board, through the snow mountain glasses, eiderdown clothing, windproof, wool sweater clothing, gloves, mountain boots, warm hat, ice piton and snow cone, cooker, stoves, multifunctional kettle, straw, or clean water cup, ones, telescope, contour map, or other materials, waterproof lamps and lanterns, tools, etc.


Outdoor sports in developed countries have a long history of development and profound cultural deposits. Outdoor sports have become one of the main choices for people of all countries to have fun in daily life, go on holiday and travel, and gradually become an indispensable way of life for people. Modern outdoor sports originated from Europe and America, which has lasted for more than 100 years, of which Europe has the largest market capacity, followed by the United States. Outdoor sports are growing rapidly in Asia, with South Korea, Japan and China becoming major consumers of outdoor products. American outdoor sporting goods market in 2017 to $13.83 billion, 2017, the European outdoor retail sales reached 12 billion euros, while Asia outdoor sports development time less than Europe and the United States, but in recent years as China, South Korea and Japan outdoor sports explosive growth, Asia outdoor retail industry is playing an increasingly important role in the world.

In 2017, the total retail sales of China's outdoor goods industry was 24.46 billion yuan, up 3.22% year on year. Shipments totaled 13.79 billion yuan, up 2.61% from a year earlier. The total retail sales volume of the industry was 2.37 billion in 2007, and reached 23.7 billion in 2016, with an annual compound growth rate of 25.89%.After hitting a peak of 50% growth in 2011, the annual compound growth rate dropped to 10.30% from 2012 to 2016.In 2017, the industry once again recorded the lowest growth rate.


Along with the improvement of the management environment, all kinds of outdoor sports promote and explosive growth of the project, outdoor market breadth and depth of the continuous increase, more middle-class Chinese consumer upgrades, as well as the industry more than 20 years of accumulation and release the industry according to conventional wisdom, will complete the adjustment for two years and five years industry will usher in a second.